Cookie Policy
This Cookie Policy explains what cookies and similar tracking technologies are, how and why FitFinance deploys them across its Website and Services, the legal bases on which we rely, and the choices available to you in respect of their use.
Last updated: January 1, 2026
1. Introduction and Scope
This Cookie Policy (the "Policy") describes how FitFinance (the "Company", "we", "us", or "our") uses cookies and other similar tracking technologies on its website located at fitfinance.com and any associated subdomains, applications, and online services (collectively, the "Website"). It should be read in conjunction with, and forms part of, our Privacy Policy, which sets out the broader framework governing our processing of personal data.
By continuing to browse or use the Website after being presented with our cookie banner, and by granting or adjusting your consent through the tools we provide, you acknowledge and, where applicable, consent to the use of cookies and similar technologies in accordance with this Policy. Where the law requires your prior consent for the deployment of non-essential cookies, we will not set such cookies until that consent has been obtained.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, mobile telephone, or other device when you visit a website. They are widely used in order to make websites work, or to work more efficiently, as well as to provide reporting information and to assist with service or advertising personalization. Cookies set by the website owner or operator are referred to as "first-party cookies". Cookies set by parties other than the website owner are referred to as "third-party cookies".
Cookies may remain on your device for different periods of time. "Session cookies" exist only while your browser remains open and are deleted automatically once you close it, whereas "persistent cookies" survive after your browser is closed and may be used to recognize your device when you subsequently return to the Website. In addition to cookies, we may use related technologies such as web beacons, pixels, tags, and local storage, which for the purposes of this Policy are treated in the same manner as cookies.
3. Legal Basis for the Use of Cookies
We deploy strictly necessary cookies on the basis of our legitimate interest in operating a secure and functional Website, and no prior consent is required for their use. For all other categories of cookies, including performance, analytics, functional, targeting, and marketing cookies, we rely on your prior, freely given, specific, informed, and unambiguous consent, obtained through our cookie consent mechanism, in accordance with the ePrivacy rules and the General Data Protection Regulation (Regulation (EU) 2016/679). You are entitled to withdraw your consent at any time, as further described below, and such withdrawal will not affect the lawfulness of processing carried out prior to the withdrawal.
4. How and Why We Use Cookies
We use cookies and similar technologies for a number of purposes, including to ensure that the Website operates correctly and securely, to authenticate users and prevent fraudulent use, to remember your settings and preferences, to understand and analyze how visitors interact with the Website so that we can improve its content and performance, and, where you have consented, to deliver advertising that is more relevant to your interests and to measure the effectiveness of our marketing campaigns. The specific cookies deployed, and their duration and purpose, may vary over time as we update the Website and our Services.
5. Categories of Cookies We Use
The cookies used on our Website fall into the following categories. Please note that the precise cookies deployed may change from time to time, and this section is intended to describe the general types of cookies rather than an exhaustive list.
Strictly Necessary Cookies
These cookies are essential to enable you to navigate the Website and use its features and services. They are usually set only in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or completing forms. Because these cookies are strictly necessary for the delivery of the Website, they cannot be switched off in our systems, and no prior consent is required for their deployment. You may configure your browser to block or alert you about these cookies, but certain parts of the Website will not then function.
Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and to see how visitors move around the site, collecting information in an aggregated and, where feasible, anonymized form. All information these cookies collect is used to improve the way our Website works. These cookies are deployed only where you have provided your prior consent.
Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalization, such as remembering your preferences, region, or language. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly. These cookies are deployed only where you have provided your prior consent.
Targeting and Marketing Cookies
These cookies may be set through our Website by us or by our advertising partners. They may be used by those companies to build a profile of your interests and to show you relevant advertisements on other websites. They do not store directly identifiable personal information but are based on uniquely identifying your browser and internet device. These cookies are deployed only where you have provided your prior consent.
6. Third-Party Cookies
In addition to our own cookies, we may permit selected third parties to place cookies on your device through the Website in order to provide analytics services, deliver and measure advertising, and enable certain functionality. These third parties may include, without limitation, analytics providers, advertising networks, and social media platforms. Such third parties may act as independent data controllers in respect of the information they collect and are responsible for their own privacy and cookie practices. Because access to third-party cookies is governed by the privacy policies of the third parties that provide them, we recommend that you review those policies to understand how those parties use cookies and process your information. We do not control the dissemination of these third-party cookies and accept no responsibility or liability for them.
7. How to Manage and Control Cookies
When you first access the Website, you will be presented with a cookie banner that enables you to accept or reject the use of non-essential cookies. You may change or withdraw your consent at any time by clearing the cookies stored in your browser, thereby causing the banner to be displayed again, or by adjusting your preferences through any consent management tools we make available.
In addition, most web browsers allow you to exercise a degree of control over cookies through their settings. You can typically configure your browser to block or delete cookies, to notify you when a cookie is being set, or to reject cookies altogether. The methods for doing so vary from browser to browser, and you should consult the help function of your particular browser for further details. You may also find useful, general information about cookies and how to manage them at independent informational resources maintained by browser vendors and industry bodies.
Please be aware that if you choose to block or delete cookies, some features of the Website may not operate as intended, your user experience may be diminished, and certain services may become unavailable. Blocking strictly necessary cookies in particular may prevent you from using core functionality of the Website.
8. Do Not Track Signals
Some browsers incorporate a "Do Not Track" (DNT) feature that, when enabled, signals to the websites you visit that you do not wish to have your online activity tracked. Because there is not yet a common, industry-accepted standard for how to interpret and respond to DNT signals, our Website does not currently respond to such signals. We will continue to monitor developments in this area and will update this Policy should our practices change.
9. Changes to This Cookie Policy
We reserve the right to update, amend, or otherwise modify this Cookie Policy at any time in order to reflect changes to the cookies and technologies we use, or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with a revised "Last updated" date, and, where required by applicable law, we will seek your renewed consent. We therefore encourage you to revisit this Policy periodically to remain informed about our use of cookies.
10. Further Information and Contact
For more detailed information about how we collect, use, and protect your personal data more generally, please read our Privacy Policy. If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please contact us at privacy@fitfinance.com.
