Case Studies
Real businesses, real numbers, real transformations. Every case study below represents a company that went from financial guessing to financial clarity.
NovaBrand
From revenue obsession to profit clarity
The Challenge
NovaBrand was generating $2.4M in annual revenue with 120+ SKUs. The founder was confident the business was healthy. After our assessment, we discovered that 45% of SKUs were running at negative margin once ad spend, shipping, and returns were fully allocated.
What We Did
Results
“We discovered that 40% of our product line was barely breaking even. FitFinance helped us cut the losers and double down on the winners.”
DataPulse
From burning cash to 18 months runway
The Challenge
DataPulse had raised a $1.2M seed round and was burning through cash faster than projected. Monthly burn rate was $95K with no clear path to break-even. The founders had no visibility on unit economics or customer-level profitability.
What We Did
Results
“FitFinance gave us the financial clarity we needed to survive and then thrive. We went from panic to planning in 6 weeks.”
CreativeForge
From busy to profitable
The Challenge
CreativeForge was a 25-person agency billing $1.8M/year but barely clearing $80K in net profit. The team was overworked, project pricing was based on competitor benchmarks rather than actual costs, and the biggest client was secretly the least profitable.
What We Did
Results
“We were the busiest unprofitable agency in town. FitFinance showed us that doing more is not always earning more.”
Your business could be next.
Every case study started with a free 30-minute assessment. No commitment, no pitch deck, just clarity on where your money is going.