Revenue is not profit.
We make sure you know the difference.
Most businesses generate good revenue but have zero clarity on actual margins, real product profitability, or how much they can spend on growth without burning cash. We fix that -- from margin visibility to revenue forecasting for smarter budget decisions.
You are probably making money.
But are you keeping it?
Delegating all number-crunching to your accountant at year-end means flying blind for 12 months. That is not control. That is hoping for the best.
Invisible Margin Erosion
You push products that generate revenue but not profit. Without per-product margin analysis, you are working hard to stay poor. Up to 30% of your revenue could be going nowhere.
Cash Cycle Black Hole
Money comes in, money goes out, but you never have enough. A mismanaged working capital cycle silently drains your bank account. 82% of business failures trace back to cash flow.
Decisions Based on Gut Feeling
How much can you spend on ads? What is your break-even? When you scale, instinct is not enough. The businesses that survive are the ones that replace guessing with 7 key numbers, every week.
Who We Work For
We exclusively partner with digital-first businesses. If you sell online, scale through ads, or run a digital operation, we speak your language.
E-Commerce & DTC Brands
SKU-level profitability, ad spend ratios, inventory cash traps, and customer acquisition costs. We help you find which products are Diamonds and which are draining every margin.
SaaS & Digital Platforms
Unit economics, LTV/CAC analysis, MRR/ARR tracking, churn impact modeling, and marketplace take rate optimization. Understand the real cost of each customer and your path to profitability.
Startups, Agencies & Digital Studios
Burn rate control, runway forecasting, investor-ready financials, project-level profitability, and utilization tracking. Know exactly how long your cash lasts, which clients actually make money, and what it takes to break even.
We help you see where you really earn
and grow without burning cash
Think of us as your external CFO. Close to your business, focused on decisions, obsessed with margins and cash.
Monthly P&L + Break-Even
Know instantly whether you are generating profit or burning cash. We calculate your exact break-even point so you know the minimum you need to collect every month. This single number changes everything.
Weekly Control Dashboard
The 7 numbers that actually matter, reviewed in 10 minutes every Monday. Revenue, margins, cash, ad spend ratio, receivables, break-even gap, and net profit. No 50-page reports.
Product Matrix Analysis
Every product and service gets classified: Diamond, Star, Hidden Gem, or Trash. You will finally see where to invest, what to fix, and what to kill. Most founders discover 30-40% of effort goes to losers.
Margin Expansion Strategy
Increase your profits without selling more. Optimize pricing, renegotiate supplier terms, eliminate hidden costs, and redirect resources from Trash products to your Diamonds.
Cash Flow & Working Capital
Build a financial budget that gives you control over future cash flows. With revenue forecasting built in, you allocate budgets where they compound -- not where they drain. Master the cash conversion cycle so money flows in the right direction.
Negotiate From Strength
Walk into every bank meeting, investor pitch, and supplier negotiation with clean numbers and a clear plan. Data-backed confidence changes the terms you get.
The Product Matrix
Not all revenue is equal. We classify every product and service in your portfolio to show you exactly where to focus and what to cut.
Popular but not profitable enough. Optimize pricing, reduce costs, or bundle with high-margin offerings.
Your cash machines. Double down here. Invest in marketing, scale production, protect at all costs.
Time and energy drains. Kill them. Redirect every resource spent here to your Diamonds and Stars.
Profitable but underperforming in volume. Invest in visibility, marketing push, or sales enablement.
We analyze every line of your business with this framework. Most founders discover that 30-40% of their effort is spent on "Trash" products that barely break even while their real profit drivers are neglected.
7 Numbers. 10 Minutes.
Total Control.
We build you a custom control dashboard with the only numbers that actually drive decisions. Including forward-looking revenue projections so you plan ahead, not react behind. No fluff, no 50-page reports. Just clarity.
Digital-native finance experts.
AI-powered from day one.
We are a team of finance professionals who grew up in the digital world. Over 10 years of hands-on experience helping European and US companies improve their margins, control cash flows, and scale profitably.
We are not traditional accountants who crunch numbers once a year. We are your embedded finance partner who works alongside you, every week, using modern tools and AI-driven analytics to give you the clarity you need to make better decisions, faster.
Finance + Tech
Modern dashboards and AI-driven insights, not spreadsheets from 2005.
Cross-Border
EU and US markets, navigating tax regimes, currencies, and dynamics.
Embedded Partner
We work alongside your team every week, not deliver a report and vanish.
AI-Powered
Automated margin detection, predictive cash flow modeling, and revenue forecasting for smarter allocation.
Without Control vs. With FitFinance
The same business. Two completely different outcomes.
Without Financial Control
With FitFinance
Trusted by growing companies
How We Get You Financially Fit
Concrete, practical, decision-oriented. No fluff, no theory, just results.
Every engagement starts with a deep dive into your numbers. No templates. Just your business, understood completely.
Financial Fitness Assessment
We audit your current numbers: revenue breakdown, real margins by product/channel, cash flow patterns, cost structure, and working capital cycle. No surprises left hidden.
Build Your Control Dashboard
We build your weekly control panel with the 7 numbers that drive your business. Break-even, margins, cash runway, ad spend ratio, and more. All in one view.
Product Matrix Mapping
Every product and service gets classified: Diamond, Star, Hidden Gem, or Trash. You will finally see where to invest, what to fix, and what to kill.
Margin & Cash Strategy
We create an actionable plan to increase your margins without selling more. Pricing optimization, cost reduction, supplier renegotiation, cash cycle improvement, and revenue projections for smart budget allocation.
Ongoing Weekly Coaching
Every week, we review your numbers together. 10 minutes. No guessing. Every decision backed by data. We adjust the plan as your business evolves.
Planning an exit or raising capital?
Your numbers need to be flawless.
Investors and acquirers do not buy revenue. They buy predictable, provable profitability. Clean financials, clear unit economics, and a defensible margin story are what separate a 3x multiple from a 10x multiple.
Whether you are preparing for a Series A, seeking growth funding, or positioning for an acquisition, FitFinance builds the financial foundation that makes buyers and investors say yes. Faster.
Valuation Optimization
Clean margins and proven unit economics directly increase your company valuation multiples.
Due Diligence Ready
Investor-grade financials, audit-ready data rooms, and clear P&L breakdowns from day one.
Growth Story With Proof
Back every growth claim with real data: LTV/CAC, break-even timelines, and margin trajectories.
Stronger Negotiations
Walk into term sheet discussions with financial confidence that commands better terms and fewer dilution traps.
The difference is real
Companies with clean, investor-ready financials close funding rounds 40% faster and achieve 2-3x higher valuation multiples than those scrambling to organize their numbers during due diligence.
Expected Outcomes
These are real, measurable results our clients achieve in the first 6 months.
“We discovered that 40% of our product line was barely breaking even. FitFinance helped us cut the losers and double down on the winners. Profit jumped 35% in 4 months.”
“For the first time, I know exactly how much I can spend on marketing without risking the business. Their revenue forecasts helped us allocate budget where it actually compounds. That single insight paid for the entire engagement.”
“We used to negotiate with banks from a position of weakness. Now we walk in with a full financial model and clean numbers. The terms we got saved us $50K this year.”
Stop guessing. Start controlling.
Book a free financial fitness assessment. In 30 minutes, we will show you exactly where your money is going and where it should be going instead.
Free. No commitment. Just clarity.